Sept 29 (Reuters) – Apple’s new chief executive officer, John Ternus, is moving to overhaul the iPhone maker with a greater focus on engineering, in an effort to accelerate product development, broaden its range of devices and create a leaner organization, Bloomberg News reported on Tuesday.
The early ideas under consideration include relying less on traditional spring and fall product release schedules and eliminating some middle-management positions to reduce the layers separating engineers from senior executives, the report said, citing people familiar with the discussions.
The report said there are cost-cutting efforts in motion and that Ternus is also seeking new sources of revenue and ways to generate more money from existing products.
Apple did not immediately respond to a Reuters request for comment.
(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Tasim Zahid)
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